NEW YORK, N. Nike Air VaporMax Black Rainbow .Y. - Super Bowl advertisers on Sunday night sought to win over viewers in a variety of ways.McDonalds called for loving, Coke demanded more positivity, and Nationwide told the story of a dead boy.Heres a look at the big games ad highlights.___JARRING ADSNationwide insurance companys ad showed a boy riding a school bus and lamenting hell never learn to fly, or travel the world with his best friend, or even grow up, because he died in an accident. The ad for Nationwide was aimed at stopping preventable childhood accidents.But the ad was so jarring it became the butt of jokes on social media.Nissan, meanwhile, returned to the Super Bowl after 18 years with an ad featuring the story line of an up-and-coming racecar driver and his wife struggling to balance work and raising their son.Some fans noted the ad was set to Cats in the Cradle by Harry Chapin, who was killed in a car crash.___TRYING TO IMPROVE BRAND IMAGESome companies had a lot to prove — and it showed in their ads.McDonalds returned to the Super Bowl with an ad for its latest promotion, which will let randomly selected customers pay for their orders with acts of love, like a high-five, fist bump or a call to a relative. The promotion starts Monday and runs through Feb. 14The McDonalds ad was an extension of the companys recently launched campaign seeking to associate its brand with the positive emotion of loving as it fights to hold onto customers amid intensifying competition.According to the contest rules posted online, McDonalds says each participating restaurant will select 100 winners over the course of the contest.Meanwhile, Carnival Cruise Lines ad included a voiceover by John F. Kennedy speaking about the sea. The worlds largest cruise company was trying to boost the image of cruises with its first ever Super Bowl ad after several years of bad publicity from illnesses on ships and the Costa Concordia wreck in 2012.And Coca-Colas ad called for positivity in the face of online negativity.The companys Make It Happy ad was an update on its long-running strategy of getting people to associate its soft drinks with happiness at a time when people increasingly see them as unhealthy.___VOICEOVERS WERE BIGToyotas first ad starred Paralympic medallist Amy Purdy snowboarding and dancing, set to a speech by Muhammad Ali that ends with: Ill show you how great I am.A Microsoft ad with a voiceover by rapper Common told the story of Braylon ONeill, a boy who was born missing the tibia and fibula bones in both of his legs, so he had to learn to live with prosthetic legs developed by the company.And of course, there was Carnivals audio clip of JFK.___PUPPY LOVE ... AGAINBudweisers Lost Puppy ad was a winner before it even aired during the Super Bowl. The ad, which shows a puppy running away to find his Clydesdale buddies, already had 18 million views on YouTube ahead of the game.Its a tried-and-true formula. Last year, Budweiser broke records with its Super Bowl spot, Puppy Love, which was a Top 10 branded content video and Top 10 video overall on YouTube.___PRE-GAME SCOREChevrolets ad Blackout appeared to be a live game feed that turned into static and a blank screen. The company used the trick to show its Colorado truck has 4G LTE Wi Fi, so people could stream the game live in the truck. The spot was an early star of the ad game: It came just before kickoff.___LOTS OF FIRST-TIMERSThere were 15 new Super Bowl advertisers this year, the most since 2000, before the economy fell into what would be the first of two recessions. Advertising experts say the rookie interest in Super Bowl ads is a positive sign companies are feeling good in the most recent economic recovery. The newcomers included Skittles and Carnival.In its ad, first-timer Wix.com showed retired NFL players opening fictional businesses; Terrell Owens starts a pie company, and Brett Favre starts charcuterie business, Favre and Carve.Wix.com lets people create their own websites.___CAREFUL NOT TO OFFENDGoDaddy decided not to run an ad that showed a dog being sold online so as not to offend dog lovers. Instead, it showed a business owner toiling away instead of enjoying the Super Bowl. The company says it was created overnight from file footage and narrated by an agency art director who had never done voiceover work.___Follow Candice Choi at www.twitter.com/candicechoi Air VaporMax Navy White . According to a release sent by the league, the Saskatchewan Roughriders were the only team to exceed the cap. Their total salary expenditure of $4,417,975 was $17,975 over the salary cap of $4. Nike Air VaporMax Dark Team Red University Red-Black .The long-haired pivot, who joined the Alouettes midway through the CFL season and put up a 9-3 record as a starter, will be listed as the top quarterback in training camp next spring.With a full training camp under his belt, the Alouettes will see if he has what it takes to get them back to the Grey Cup game after a four-year absence. http://www.cheapnikeairvapormax.com/ .B. -- Canadian pairs skaters Meagan Duhamel and Eric Radford went from elated to frustrated in the span of a few minutes. PALM BEACH GARDENS, Fla. -- Rory McIlroy is 18 holes away from his first PGA Tour victory in 18 months, a chance to show the world he is back on his game. Thats not the way McIlroy views the final round at the Honda Classic. McIlroy started strong, avoided a big number with a brilliant bogey in the middle and took on the wind and water on the 16th hole for one final birdie Saturday that gave him a 1-under 69 in the toughest conditions and a two-shot lead over Russell Henley at PGA National. The 24-year-old from Northern Ireland has come to expect this kind of performance. He finished one shot behind in Abu Dhabi. He played in the final group in Dubai, where nothing went well in the final round. And here is again, making key shots and big putt to keep his nose in front in the Honda Classic. "Ive been building and building toward getting my game to a level where I feel it should be," he said. "And Im pretty much at that point now." Saturday wasnt easy. McIlroy might have saved his day with a bogey on the par-3 seventh. He took a penalty drop from under a palmetto bush, and faced a shot off the pine straw across 20 yards of rough to an elevated green with the pin toward the back right. The shot came off perfectly, and he holed the 8-foot putt for bogey. "It was one of the best up-and-downs Ive ever had, I guess," McIlroy said. "And it was almost like a momentum builder. I just bogeyed the last, but walking off that seventh green with a bogey almost felt like I had saved par or I had almost gained a shot on the field. It kept any momentum that I had going to the next few holes." He closed out his round with a 5-iron into the wind to 10 feet of the flag on the 16th for a birdie, and then narrowly missed two birdie chances on the closing holes. McIlroy was at 12-under 198. Asked about the importance of winning on a major tour for the first time since the World Tour Championship in Dubai at the end of 2012, and the first time since the BMW Championship at Crooked Stick in 2012 on the PGA Tour, Boy Wonder grappled for the right answer. "It would be nice. It would be my seventh PGA Tour win," he said. "Thats what it is. No bigger, no smaller. And Ill go home and have a nice night and get up the next morning and go play the Seminole Pro-Member. So its all good." He also knows its not over. Henley wasnt doing anything special until he holed out from 150 yards for eagle on No. 14, and then rammed in a 50-foot birdie putt from just off the green at the 17th for birdie that gave him a 68 and put him in the last grroup for the first time since he won the Sony Open last year. Nike Air VaporMax Wine Black. Thats the only time Henley has won -- in his debut as a PGA Tour member -- and he hasnt been in this situation since then. Henley has only two top 10s since that win down from Waikiki Beach at the start of 2012. Now he has to chase one of golfs biggest stars, on a course where only one players -- Ernie Els in 2008 -- has come from behind on the final day to win. "Im trying not to pay attention to what Rory is doing," Henley said. "Obviously, hes playing great and hes been in this situation a little bit more than me. But I still have a lot of confidence and Im just going to try to play my game and not worry about what hes doing too much." Russell Knox of Scotland had a 68 and was three shots behind, while Jhonattan Vegas of Venezuela had a 66 and was another shot back. David Hearn (70) of Brantford, Ont., was tied for 35th at 3 under. Tiger Woods is still in the game, but just barely. Woods matched the low round of the day. He was among five players who shot 65, all before the leaders teed off and the wind kicked into gear, but it was enough to move the No. 1 player 49 spots up the leaderboard and into a tie for 17th. Even so, he was seven shots behind. Woods has never won a PGA Tour event when trailing by more than five shots entering the last round. "Today was a positive day," Woods said after his lowest score in 10 rounds this year. "Hit the ball well and made some putts and got myself back in the hunt." It doesnt figure to be easy for Woods or anyone to track down McIlroy, who has converted the 54-hole lead in his last four PGA Tour wins dating to the 2011 Masters, where he blew a four-shot lead. That streak includes the Honda Classic two years, which he won to rise to No. 1 in the world for the first time. "Definitely not a coincidence," McIlroy said. "I learned a lot that day. I learned not to protect a 54-hole lead. I should have just stuck to the game plan, stuck to my process, not look at the leaderboard, not look at what other people are doing. ... And thats the reason that every 54-hole lead that Ive had since, Ive been able to close the deal. Hopefully, I can keep that run going tomorrow." It would be a remarkable turnaround for McIlroy, who a year ago was so frustrated with his game and high expectations that he walked off the course after 26 holes, a mistake he vowed to never repeat. "Theres still 18 holes to go," he said. "But Im feeling comfortable with where I am." 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